Living brands deserve living documents.
This BrandCenter is far more comprehensive, user-friendly, and useful than what you would receive from most other branding agencies (by a long shot)––you can even update and edit it over time.
Customized by standard.
Stylized from the ground up with your new brand colors, fonts, and images, your BrandCenter is uniquely yours. Due to its modular nature, we can expand, reduce, or alter the content in each section for your particular needs.
Uniquely user-friendly.
Your BrandCenter is mobile-friendly, simple to navigate, and available for access at any time. If you choose to pay for hosting (not required), you can use a fully custom domain and edit the site at any time using Webflow's easy-to-use Editor.
Sleek and secure.
Your BrandCenter is password-protected and hosted on Amazon Web Servers with 99.9% uptime. Investors will revel in the depth of your BrandCenter, and marketing agencies will be thrilled as it empowers them to deliver work that shines.
What's inside:
Core Philosophy
Comprehensive copywriting that solidifies your company's internal culture and decision-making compass, as well as your higher purpose goals and impact.
Competitor Audit
Your Competitor Audit analyzing the offerings, messaging styles, positioning, design choices, and vulnerabilities of your top competitors.
Audience Personas
Extensively researched Buyer Personas that outline your ideal customers and help you to connect with them, wherever they are––from consumers to decision-makers to broad-scale firmographics.
Positioning Statements
Your Differentiation Strategy and Positioning Statements, notifying your competitors and audience to your unique territory in the market, as well as an event-ready hook/pitch that's instantly memorizable.
Brand Personality
Your new Brand Personality including extensive tone, belief, and vocabulary guidelines, so that anyone with access can speak in the unique voice of your brand.
Messaging Framework
Your thorough Core Messaging Framework to act as a fundamental playbook for content, communications, and marketing efforts.
Brand Story
Your in-depth Brand Story/Buyer Journey composition that walks you step-by-step through your audience's mental, emotional, and logistical states as they engage your offer.
Digital Style Guide
Your new visual identity, including a style guide and download links of your assets, as well as editable templates so you can maintain a consistent presence.
Illuminate your philosophy, culture and vision.
Comprehensive copywriting that solidifies your company's internal brand and core philosophies, as well as your higher purpose goals and impact.
Elucidate your market positioning.
A Competitor Audit analyzing the offerings, messaging styles, design choices, and vulnerabilities of your top competitors.
Extensively researched Buyer Personas that outline your ideal customers and help you to connect with them, wherever they are.
A Differentiation Strategy and Positioning Statements notifying your competitors and audience to your unique territory in the market.
Polish your personality and messaging.
A Brand Persona including extensive personality, tone, and vocabulary guidelines, as well as a mood board for your brand.
A thorough Core Messaging Framework to act as a fundamental playbook for content, communications, and marketing efforts.
Craft an empowering marketing strategy.
A Brand Story/Buyer Journey composition that walks you step-by-step through your audience's mental and emotional journey surrounding your brand in great detail.
social/paid/experience suggestions for every persona
Energize your visual appeal and streamline design work.
Your new Visual Identity, including a digital style guide and direct download links of your assets.